Liquid Foundation Application


Liquid foundation is one of the ficklest products to apply. Ever.Not only is its basic application a chore, but even after you feel like you have a routine down, the smallest hiccup — anything from product buildup on your brush to a stray brush stroke — can throw off your entire look for the rest of the day.

What is the best method for applying liquid foundation? Well, it starts with using the right makeup brush.

1. Use a small, fluffy brush like Makeup Forever 152 to achieve an airbrushed finish. (Sponges like the Beauty Blender should only be used for full coverage.)

2. Squeeze one to three small pumps of liquid foundation into the palm of your hand. Then swirl the tip of the makeup brush around to get the perfect amount of coverage.

3. recommends applying foundation in a circular motion to gently buff the product onto your skin. (Dragging the brush against your skin like it’s stretched canvas is a no-no.)

These application tricks will not only prevent streaks, but also help to minimize the amount of foundation you use and create a flawless “film” that can be layered with additional product where necessary.

Sponge vs Brush

What’s the best way to apply foundation?

It depends how much coverage you want. A foundation brush or sponge gives a heavier application than your fingers, but the sponge lets you go more sheer. When I’m at a shoot, I’ll use a brush first, then go back with a sponge to blend (I like the soft triangular ones). As for my own everyday application, I use my fingers because I don’t carry a lot of tools with me. Whatever method you like, always finish by patting in foundation with your fingertips. When it interacts with the natural oils from your hands, it starts looking more like your own skin.


Your mom constantly tell you “don’t touch your face”, as a teenager? Well, mom knows best. Your fingertips naturally produce oil, and that oil, when mixed with foundation, can be harmful to the delicate pores on your face. Aside from oil, unless you sanitize your hands prior to applying foundation to your face using your fingertips, you are basically spreading the bacteria from your hands all over your skin. Also, when you apply foundation to your face with your fingers, you tend to use more product than you actually need, leading to waste. I guess there is at least ONE pro to everything, so, I have to admit, there are a few here. First, it’s inexpensive. You have hands. You have fingers. They are a part of you. They are free. Second, some foundations apply beautifully using the fingers because your body produces heat, and the warmth in your hands warms up the foundation on the tips of your fingers, allowing for a smooth application. With that being said, smooth does not mean EVEN. I have used this technique on certain clients, however, they required very light coverage, allowing me to apply it sparingly on certain parts of their faces. Using your fingers doesn’t always guarantee even coverage because you tend to use different amounts of pressure on different parts of the face. I would recommend only using your fingertips when applying under eye concealer, cream blush, or any other makeup product that requires warming up, and is to be applied it to one specific area of your face. If you have acne prone skin, AVOID this technique all together! Of course, you use your fingers to apply your daily skincare, but, normally when you’re applying your skincare in the morning and night, you have to wash your face, so your hands are generally clean and oil free.

Now, onto the two main contenders.

Sponge PROS:

  • Inexpensive
  • Great for softening & blending out edges
  • Can be used wet or dry
  • A variety of textures and shapes to choose from
  • Certain sponges reach hard to get areas (around the nose)
  • absorb oil
Sponge CONS:
  • They harvest bacteria after the first use
  • Most women do NOT dispose of their sponges after the first use, spreading bacteria to the face the second time they use the same sponge, which leads to..? Yup, breakouts!
  • This one is HUGE: sponges waste 50% of your product! Think about it, it’s a SPONGE. It rapidly absorbs the product before it even makes contact with the skin, obligating you to use more product
  • Although they are inexpensive, you have to constantly replace them, this adds up $$$
Brush PROS:
  • Value. Think of your brushes as a long term investment. One good brush can last years
  • A variety of shapes and bristle types to choose from, at different price ranges
  • Brushes extend the life of your foundation. You only use as much product as you need – almost no waste
  • Different types of brushes allow different techniques & also reach hard to get areas
  • Blend evenly and flawlessly
  • Allow you to achieve a “natural” finish
Brush CONS:
  • They require maintenance, cleaning/washing of the bristles
  • With time,  depending on the brand, will lose some bristles here and there
  • Some brushes have higher price points, replacing them if lost can be devastating

Brush is fit for people with dry skin and Sponge is fit for people with oily skin. But I like Brush more makes my skin flawless and natural looking.

I would definitely suggest investing in a foundation brush. Some brushes are expensive, but, there are also some reasonably priced foundation brushes on the market, in drug stores, that are also fabulous quality.


But if you like using sponge, I would recommend purchase Beauty Blender. The ultimate make up sponge applicator. Beautyblender has been created to leave you with a professional finish and a flawless complexion. Beautyblender’s patent-pending elliptical shape makes application foolproof by allowing you to access hard-to-reach areas with stunning ease. Its suede texture is sensual to the touch and its unique curves fit the contours of your face, leaving your make up dazzling and undetectable. Beautyblender is latex free, non-allergenic and odor free.

How to Contour Every Different Kind of Face Shape?


Blend your way to a flawless face! Seeing make up is the first sign of an amateur application. Beautyblender was created without edges in order to eliminate visible lines and streaks. So go ahead, experiment fearlessly with your Beautyblender and discover the many ways its unique shape will set you free!

Bounce Beautyblender against your face when applying make up. Bouncing, called stippling in the make up world, blends make up without creating changes in the texture or tone of your skin. Use Beautyblender’s pointed side for hard-to-reach spots like around the nose and mouth, and under the eyes. Use the round base for foundation and blush on the larger areas of your face such as your forehead, cheeks and chin.

If you apply make up with your fingers you’ll find that Beautyblender will smooth and refine your make up to provide a clean finish.

Use Beautyblender damp when applying wet/dry make up. When Beautyblender is wet it is normal for it to expand to nearly twice its original size. Wash after use and place in the Beautyblender insert pedestal to dry. Beautyblender should not come in contact with extreme heat of any kind.

If you have problem skin Beautyblender works to cover blemishes. Use the pointed end and the stipple and twist technique to work make up into depressed areas of the face. The stippling and twisting action feathers out the make up’s edges, leaving a perfect finish.

After using Beauty blender, you must wash and let it dry. Actually it takes 2 days to dry.


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